2025 New Board Members
We welcome two new WAA Board Members Jacqui Engler with Superior Auction LLC Born in Sturgeon Bay and raised in the Upper Peninsula of Michigan, I am a proud Midwesterner with a strong commitment to family and a passion for entrepreneurship. From a young age, I...
2025 WAA President and Vice President
WAA President Scott Werlein with ProCounty Auction Service I am delighted to introduce Scott Werlein, a dedicated auctioneer with over three decades of experience in the industry. Scott, a second-generation auctioneer, was raised on a farm in western Wisconsin,...
2025 Competition Judges
Thank you to our 2025 Competition Judges. We appreciate your willingness to share your expertise. 4 of our previous State Champions were judges this year. 2025 Judges: Carol Miller with Bailey's Honor Auction & Estate Services LLC Shane McCarrell with Nashville...
2025 Hall of Fame Inductee
Congratulations to our 2025 Hall of Fame Inductee, Carol Wagenson! Carol holds the Certified Auction Institute (CAI) designation from the National Auctioneers Association. Carol is also a Wisconsin State Champion Auctioneer (2012) and has competed in the...
Convention Interviews
We asked our photographer Kim from Accent Photography by Kim Martin if she could do some short video clip interviews of our members for our 75th Anniversary and wow did she ever deliver! She was able to interview quite a few members at the Convention. Stay tuned...
FFA State Champion
This is the first year the FFA has held this event to provide an avenue to explore and bring awareness to the auction industry. WI FFA Contest Winners: 1st Place - Max Luedtke, Beaver Dam FFA 2nd Place - Junie Kierce, Waunakee FFA 3rd Place - Sammy Springer,...
2025 WAA Novice Auctioneer Contest
2025 WAA Novice Auctioneer Contest. Trent Parr, from Mondovi, is the 2025 WAA Novice Champion. Great job to all the...
2025 WAA State Auctioneer Championship
2025 WAA State Auctioneer Championship. Champion: Jacob Hills, Ridgeway; Mark Oberholtzer, Loyal; Trent Parr, Mondovi. Congratulations to all the...
Congratulations to the 2025 WAA State Champion
Congratulations to the 2025 WAA State Champion Jacob Hills from Elite Auction Service LLC Jacob Hills is a first generation auctioneer and the owner of Elite Auction Service LLC. Which he started in January of 2019. Jacob graduated from Worldwide College of...
Scam alert: QR code on an unexpected package
An unexpected package from an unknown sender arrives in your name. You open it and find a note that says it’s a gift, but it doesn't say who sent it. The note also says to scan a QR code to find out who sent it — or to get instructions on how to return it. Did...
Matthew Keenan Obituary
Matthew Keenan April 3, 1959 - January 14, 2025 Matthew "Matt" Keenan, 65, passed away peacefully surrounded by family and friends on Tuesday, January 14, 2025, at Gundersen Lutheran Medical Center in La Crosse. He was born on April 3, 1959, to Patrick and Betty...
Join us for a landmark celebration of our auction community
Join us for a landmark celebration of our auction community as we commemorate 75 years of excellence and innovation. This year's theme, "Elevating Together," reflects our enduring commitment to raising industry standards through collaboration and mutual support....