WAA President’s Letter

Dear Valued Members of the Wisconsin Auctioneers Association,

Every day, we have the opportunity to move forward—to grow, to strengthen our industry, and to support one another. As auctioneers, we know that success isn’t just about showing up; it’s about the dedication, passion, and resilience we bring to our craft.

The Wisconsin Auctioneers Association has always been a pillar of integrity and excellence, and that’s because of you—our members. Together, we’ve built a strong foundation that not only supports today’s auctioneers but also creates opportunities for the next generation. And this year, we’re raising the bar even higher!

Our focus will be on expanding opportunities, advocating for our industry, and fostering an even stronger sense of community. But we can’t do it alone. Your voice, your participation, and your commitment make all the difference. When we come together, we don’t just advance our own businesses—we elevate the entire profession.

A heartfelt thank you to those who have already stepped up—serving on committees, mentoring newcomers, and supporting our events. Your contributions are invaluable. And if you’re looking for ways to get more involved, now is the perfect time! Whether by sharing your insights, volunteering, or simply showing up to support a fellow auctioneer, every effort matters.

The road ahead is full of promise, and I have no doubt that together, we’ll accomplish great things. Let’s make this year one to remember—one of growth, opportunity, and success for us all!
I look forward to working alongside you. Here’s to an exciting year ahead!

With gratitude and enthusiasm,
Scott Werlein
President, Wisconsin Auctioneers Association
♦♦♦♦♦♦♦♦♦♦♦♦
Get Involved with WAA Committees
If you would like to become more involved in the Wisconsin Auctioneers Association (WAA), consider joining one of the following committees:

Annual Convention Committee
Work with the Education Committee and staff to plan and execute the annual convention. Assist in providing educational, networking, and social opportunities for members, including pre- and post-conference activities such as tours, entertainment, or special events.

Summer Event Committee
Develop and recommend the schedule for summer events, including education, social activities, and networking opportunities. Plan pre-event activities such as tours, golf outings, picnics, skeet shooting, dinner cruises, and more.

Education Committee
Recommend and develop educational opportunities for WAA members, including conferences and seminars. Ensure that program offerings meet member interests, covering topics such as specialty auctions, technology, marketing, advertising, business planning, motivation, and industry updates.

Legislative Committee
Monitor proposed legislation, laws, and administrative rules affecting the auction industry. Recommend legislative actions to the Board of Directors and provide reports or articles for WAA publications. Strengthen WAA’s industry presence with legislators by organizing initiatives and inviting local lawmakers to association events.

State Championship Committee
Plan and oversee the State Auctioneer Championship Contest, ensuring compliance with International Auctioneer Championship (IAC) rules and scoring methods.

Novice Competition Committee
Organize the annual Novice Auctioneer Competition for auctioneers with five years or less of experience. Responsibilities include recruiting entrants, selecting and displaying auction items, securing three judges, clerking and cashiering, and managing contestant order draws. The current Novice of the Year will serve as emcee. The committee will announce the winner at the banquet and process reimbursements with check authorization forms.

Marketing Committee
Oversee and enhance WAA’s marketing efforts, including outreach to prospective members, vendors, and sponsors. Develop promotional materials such as caps, lapel pins, bumper stickers, and other branded merchandise. Promote the auction method of marketing and coordinate efforts like securing a Governor’s Proclamation for National Auctioneers Day. Assist with press releases and media engagement.

Membership Committee
Lead efforts to recruit and retain members by developing membership drives and outreach campaigns. Review membership applications and benefit materials, recommending updates and enhancements. Set annual and monthly membership goals and welcome new members at conferences.

To get involved in a committee or learn more, please email us at info@wisconsinauctioneers.org or call (608) 228-4880.

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