Wisconsin Auto Auction license requirements

Motor vehicle auction license requirements

An auction company may need one of several motor vehicle business licenses based on who owns the vehicles it sells and who buys them. The following list describes auction company activities and the license required to do business.

If an auction:

  • Sells vehicles owned by licensed dealers or manufacturers to other licensed dealers only. No retail sales. License required: Wholesale auction dealer license.
  • Operates as a motor vehicle salvage pool which sells damaged vehicles owned by insurance companies and licensed dealers to licensed dealers only. License required: Wholesale dealer license
  • Sells to the general public for one dealership exclusively a Salesperson license is required.
  • Sells vehicles repossessed by finance companies to the general public—no license is required.
  • Sells vehicles for one private person who is selling his or her own vehicles or for two or more private people who are selling no more than a total of three vehicles—no license is required.
  • Sells vehicles for a business that is selling its own vehicles when those vehicles have been privately titled (used for transportation)—no license is required. (Note: the auction company cannot be selling for a business that leases, rents or manufactures vehicles.)

For more information:


Email Wisconsin DMV email service

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

The Lodge at Mauston

Online booking code is: WAA2024
Guests can book by going online to: www.thelodgeatmauston.com
Or calling (608) 747-2200

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It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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