John D Schultz, AMM

As a 20-year marketing veteran, John has experienced firsthand the impact of changing consumer trends. John leverages this experience daily as the Chief Marketing and Technology Officer for Grafe Auction, a nationwide Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices using data-driven, predictive marketing campaigns that appeal to a wide range of consumers. Also, John is one of the lead instructors for the National Auctioneers Association of the Auction Marketing Management (AMM) designation.

John’s service to the auction industry includes serving as a current Director of the National Auctioneers Association, Past President of the Minnesota State Auctioneers Association, and Past President of the Minnesota State Auctioneers Foundation. He is also a recipient of the Golden Gavel Award for outstanding service to the auction industry in Minnesota.

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

The Lodge at Mauston

Online booking code is: WAA2024
Guests can book by going online to:
Or calling (608) 747-2200

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax


It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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Larry Harb

Mr. Harb aka… the Auctioneer Insurance Guy, is the founder and CEO of,...

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2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880