Leonard Yoap

Yoap & Yoap Auction & Real Estate, LLC

Yoap & Yoap Auction & Real Estate LLC is a Family-owned and operated Business with a skilled staff to work for you. We have the Experience of conducting nearly 10,000 Auctions since our start in 1940!

Anything that can be sold—can be Sold at Auction!  We are now entering our 4th Generation and promise “When you need us, we’ll be there!”

Our firm was founded by Grandpa Leonard Yoap. He farmed with his dad, Henry on County B East of Coleman. While attending local farm auctions, Grandpa Leonard was thrilled with the Auction Craft. He vowed to become an Auctioneer!

His first auction was on January 16th, 1941 where he sold 6 head of cattle, 2 horses and all other belongings of the widow Mrs. Howarth, in Loomis, WI. He told us that All of the leading Auctioneers of the Day were in attendance. It was a widely-held idea that if an established Auctioneer were to look the newcomer right in the eye during his auction chant—the new auctioneer would stumble or forget his number. Grandpa Leonard was pacing nervously behind the shed just before the auction started & was telling himself “I can’t go out there. I can’t go out there.” Then, just like someone Hit him in the chest, he thought “Listen—this lady was good enough to trust you with her Sale — Now be man-enough to get out there and Sell it.” He said he started the Auction with Enthusiasm. He was selling tools off of a Hay Wagon and acted just like he was on a swivel—rotating to get the bidders on all sides of the wagon involved in the bidding. After about half an hour of his energetic auction antics, Grandpa Leonard said that the Old Auctioneers left because they knew he had real ability.

He was in business for 8 years and told us the hardest thing was knocking on a door and introducing himself, only to hear the reply “Don’t know you” or “Never heard of you.” Communities were small and tight back then. Travel was not over the miles we now cover. But, as Grandpa Leonard explained, “When you had an auction in a your neighborhood, people came from 10 to 20 miles away. Now, you are known in that area. Maybe, someone coming to your auction ends up hiring you to call their auction, then people 20 miles from them attend and you are known 40 miles from home.”

The Yoap tradition of Auctions did grow and the Successes did not Disappoint. For 14 years, Grandpa Leonard was partnered with Walter Heise of Oconto. Each one of these auctioneers knew many farmers and businessmen and as a combined Team, they conducted the Majority of Auctions in  Northeast Wisconsin & Upper Michigan.

My dad, Everett was offered a Scholarship to the School of Veterinary Science, but declined, to attend Auction School instead. He sold weekly cattle auctions at Nolan’s Barn in Marion, Linsmeier’s Market in Menominee, and Drees Livestock in Peshtigo. He became well-known by Many Farmers in Northeast Wisconsin and Upper Michigan.

Everett had proven himself as a skilled & capable auctioneer and he was conducting many auctions in the area. He especially enjoyed close friendships with many of the dairy farm families of Menominee County. He was hired for the Farm Dispersal of Albert Salewsky which included over 60 head of cows—a really big herd for 1960! Walter Heise heard news that Albert Salewsky was going to sell and went to visit him. Upon hearing that the Auction was already entrusted to Everett Yoap, Walter made some disparaging comments.

It was time for a meeting of Leonard, Walter & Everett. The idea for All 3 to Team up for an auction company was brought up. However, Walter told Leonard that he wouldn’t give up any of his commission. So Grandpa said “In that case, Walter—You and I will sell all of the remaining auctions together that we have booked. But on June 1st, Everett and I will be a Team.” Everett & Grandpa Leonard worked tirelessly to prove that a Father & Son Auction Team could be successful. The benefits of being a Family Operated business showed through, during the up & down auction cycles of the decades.

Through the years, our firm has conducted over 10,000 auction sales and has sold Countless Acres of Land & Buildings. We have had auctioned off schools, churches, carriages, collector cars, lumber yards, implement dealerships, stores, all types of homes, mobile homes, dairy & beef farms, cherry & apple orchards, potato farms, vegetable farms, hunting & recreational land, horses, hogs, a cow for $ 10,200 plus her heifer for $6,700, nursing homes, auto dealers, rental stores, antiques, fine art, coin collections, guns, jewelry, antique tractors, glassware, furs, tools, trucking companies, loggers, motorcycles, boats, airplanes and a Donkey!

Areas of Expertise

Estate Auctions, Farm Auctions

Listings by this Auctioneer

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The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

The Lodge at Mauston

Online booking code is: WAA2024
Guests can book by going online to: www.thelodgeatmauston.com
Or calling (608) 747-2200

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax


It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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Contact Us

PO Box 102
Dorchester, WI 54425
(608) 228-4880

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