Andrew Bubolz

Equity Livestock Sales

Equity Cooperative Livestock Sales Association was established in 1922 to aid producers in the marketing, managing and financing of their agricultural businesses.  The members of yesterday and today possess the same goal; to derive at an equitable price for the livestock they produce. Through the years, Equity Cooperative Livestock Sales Association has grown and been strengthened to its current standing as Wisconsin’s largest livestock marketing agency.

In the very beginning, Equity had collection points allowing livestock to be taken by rail to Milwaukee. In 1957, Equity moved from private treaty sales to auction markets and took the marketing directly to the producers. Presently the organization operates 10 auction markets located in Wisconsin and one in Iowa. In addition, Equity has collection points in Ettrick, Wisconsin and Menominee, Michigan, and has a hog marketing center in Arlington, Wisconsin.

Equity’s wholly owned subsidiary, Equity Livestock Credit Corporation, provides financing through its various lending programs. The credit corporation has been financing agribusiness for over 30 years.

To better serve our patron members, Equity also operates a Risk Management Division, and a Field Service Division. In order to manage price risk, producers are encouraged to take advantage of Equity’s Commodity Division. This division is available to assist producers’ hedge and forward contract cattle and hogs. Full-service commodity trading for futures and options is available as well.   Our field services provide producers with a source of experienced marketing personnel to assist them with their calf and cattle procurement and marketing needs.

As a federated cooperative, headquartered in Baraboo, Wisconsin, all of Equity Cooperative Livestock Sales Association’s common stock is owned by 34 local shipping associations. These shipping associations are the link between the parent cooperative and the patron members. The patron members are responsible for electing peers to represent them on the 10-person regional board of directors.

The board and management team exhibit leadership, which has resulted in improved marketing procedures for all members. Equity is also dedicated to helping today’s youth become tomorrow’s leaders. The organization supports the Wisconsin FFA Foundation, Wisconsin 4-H Foundation, and offers college scholarships every year; one in each of the cooperative’s ten districts. They also offer two technical college scholarships each year.

In 2020 over 605,000 head of livestock was marketed through Equity’s various divisions. Equity’s legacy is one of strength through cooperation. The cooperative’s 21,020 members can look with deep pride at what may be the nation’s most successful livestock marketing cooperative.

Two hundred fifty-five full and part-time employees, work together as a team to provide our members with the value and service they deserve. We are committed to our patron members and always welcome their input. Please take the time to explore the many facets of our website and/or visit us at Baraboo or any one of our auction markets.

Regular Sales:
Tuesday at 10:30 a.m., Thursday at 1:00 p.m.
Feeder Cattle:
2nd and 4th Thursday of the month at noon
Dairy Sales:

1st and 3rd Thursday of the month at noon,
Cattle in by 10:30 to be vet checked
Slaughter Hogs:
Tuesday Noon
Fed Cattle:
Tuesday, 12:00 noon; Thursday 2:00 p.m.
Hay Sales:
Wednesday, 12:00 Noon
Feeder Pigs:
Please call ahead with consignments.
Thursdays at 1:00 feeder pigs must be tested, with paperwork

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The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

The Lodge at Mauston

Online booking code is: WAA2024
Guests can book by going online to:
Or calling (608) 747-2200

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It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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Contact Us

2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880