The NAA provides its members with a diverse range of professional designation courses and continuing education classes specifically built to help auction professionals specialize while expanding their professional knowledge. Accredited Auctioneer Real Estate (AARE) Auction Marketing Management (AMM) Benefit Auction Specialist (BAS) Certified Estate Specialist (CES) Graduate Personal Property Appraiser (GPPA) Uniform Standards of Professional Appraisal Practice (USPAP 15)
This year’s Digital Marketing Summit is designed for auction industry professionals in charge of planning and executing digital marketing strategies that go beyond digital marketing 101. The summit will offer actionable strategies to enhance online presence, analyze digital marketing data, and engage with the latest trends and technologies – from voices inside and outside the auction industry. Join us to gain knowledge and skills that can be directly applied to grow your business. Who should invest in attending? Owners and principals of auction businesses with intermediate to advanced digital marketing knowledge. Marketing professionals with prior experience in search engine optimization, social media marketing, analytics, and website optimization. Holding the AMM designation is encouraged but not required.
CAI is different from NAA’s other designations. It’s a three-year program in which attendees spend a week each year onsite at Indiana University. It’s an intensive program involving late nights working on proposals and other projects that happen in the time between classes. CAI, unlike other designations, focuses on the business of the auction industry rather than on a particular asset class. While attendees learn about different types of auctions, the focus is on business planning, development and structure. Attendees register for CAI I, CAI II, and CAI III in successive years. Gaps between CAI I, II and III of more than two years require approval of the Education Director, and often are addressed by having attendees audit CAI classes for a year before returning to the program.
CAI is different from NAA’s other designations. It’s a three-year program in which attendees spend a week each year onsite at Indiana University. It’s an intensive program involving late nights working on proposals and other projects that happen in the time between classes. CAI, unlike other designations, focuses on the business of the auction industry rather than on a particular asset class. While attendees learn about different types of auctions, the focus is on business planning, development and structure. Attendees register for CAI I, CAI II, and CAI III in successive years. Gaps between CAI I, II and III of more than two years require approval of the Education Director, and often are addressed by having attendees audit CAI classes for a year before returning to the program.