As a 20-year marketing veteran, John has experienced firsthand the impact of changing consumer trends. John leverages this experience daily as the Chief Marketing and Technology Officer for Grafe Auction, a nationwide Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices using data-driven, predictive marketing campaigns that appeal to a wide range of consumers. Also, John is one of the lead instructors for the National Auctioneers Association of the Auction Marketing Management (AMM) designation.
John’s service to the auction industry includes serving as a current Director of the National Auctioneers Association, Past President of the Minnesota State Auctioneers Association, and Past President of the Minnesota State Auctioneers Foundation. He is also a recipient of the Golden Gavel Award for outstanding service to the auction industry in Minnesota.
