Conference Speaker: Rich Schur

Jul 1, 2024 | WAA Conferences

Rich Schur, MS Ed., CAI, AMM, BAS, CMEA, MPPA

There’s a lot of alphabet behind my name! It simply means I love learning. My wife Shannon and I own and operate the Schur Success Group in Monument, Colorado, and we love serving clients up and down the Front Range, from Fort Collins, to Denver, to Castle Rock, and south through Colorado Springs and Pueblo. 

In fact, since we are Realtors and auctioneers, we serve clients all over Southern Colorado, in the mountains, on the Plains, and even on the Western Slope. We love the Rocky Mountains, and we are privileged to call Monument, Colorado our home. (Real estate is sold through Schur Success Realty & Auction, LLC). 

We live on the edge of the Black Forest, and we are blessed to be able to sit on our back deck and look at the beautiful Rocky Mountains every day. With a southwest exposure, we have a fantastic view of Pikes Peak and the incredible Chapel at the Air Force Academy. There are horse ranches, farms, log cabins, chalets, and lots and lots of trees all around us. I left the Chicago area in 2002, and have not regretted the decision for a single moment. I rarely saw a deer where I lived, and now there’s a herd that wanders through our yard all the time.

I wanted to get away from the hustle and bustle of crowded suburbia and flat landscapes. I grew up north of Chicago in a town called Deerfield. I lived in several places in Lake County, and for more than 12 years, I worked locally as a police officer. My kids were born and grew up in Lake County. But there were no mountains. I had to suffer through all kinds of development before I could find farms or ranches. Wildlife was scarce.

In Colorado, I met Shannon, who was an accomplished auctioneer. The more I spent time with her, the more I enjoyed the profession, and chose to become a full time auctioneer. In fact, I think the decision was a factor in her agreeing to marry me. I enjoy the profession so much, I gave up my jobs in higher education and my side business in HR. I even became the 2010 Colorado State Champion Auctioneer!!

Hence the alphabet. I love learning (I have a Master’s in Adult Education) and continue to take as many classes and studies as I can. The CAI is the Certified Auctioneers Institute, one of the most prestigious designations in the industry. I’ve also earned the BAS, or Benefit Auctioneer Specialist designation, in recognition of our work helping non-profit organizations raise funds through auctions. My AMM stands for Auction Marketing Manager. 

Along the way, I became a Realtor and despite my initial fears, I now love selling property – either the “traditional way” or via auction. I have made some great friends as a Realtor, both buyers and sellers. Being a Realtor means I get to know people, and get to understand their needs in buying or selling a home or property. This creates the opportunity for a relationship. I’m a people person, so this was a win! One of my proudest moments (so far) is selling homes to three generations of the same family!

I’ve also become a Master Asset Appraiser. I can appraise just about any kind of personal property, but as a gear head, I enjoy the mechanical “stuff”. When I’m not helping clients buy or sell property, or appraising their things, I serve on the Tri-Lakes Chamber of Commerce as the Co-Chair. I’ve been on the Board of the National Auctioneers Association and still serve on several committees, and am a Past President of the Colorado Auctioneers Association. When I’m not doing that, I travel the country as an instructor for auctioneers and appraisers. And, in the little spare time I have left, I enjoy working in my wood shop.

Outside of the company, I recently completed a two-year term as the Chairman of the Board of the Tri Lakes Chamber of Commerce, and am now serving as the Board President of Tri-Lakes Cares. It’s a great way to get to give a little back to our community. 

So, enough about me. What about you? How can I help you?

Call me directly at (719) 210-6230. That’s my cell. I don’t mind calls “after business hours”. If I’m not around, you can talk to anyone on our team, as we work together on every project to give you the best service we can.

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Conference Speaker: Rich Schur

Conference Speaker: Rich Schur

We look forward to seeing everyone tomorrow for our Day on the Hill! 

We look forward to seeing everyone tomorrow for our Day on the Hill! 

Wisconsin eliminates personal property tax effective January 1, 2024

Wisconsin eliminates personal property tax effective January 1, 2024

Larry Harb

Larry Harb

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax

Hotel Marshfield

Room Reservations:
Guests may call the reservationist at 715.387.2700 and ask for Block Name: WI Auctioneers Association Or Account Block 4149 to receive the discounted hotel rate.

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.