Patricia Fox

Gerlach Companies, Inc.

Full time Machinery & Equipment Appraiser and Auctioneer since 2001. Patricia has prepared numerous machinery and equipment appraisals of all types for lenders, attorneys, individuals, firms, and corporations throughout the Midwest area. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline, World Wide College of Auctioneering Bilingual Champion 2002, Member of Wisconsin Auctioneers Association, with active licenses in the State of Wisconsin and Illinois.

Gerlach Companies, Inc. is the oldest family-run auction and appraisal company in the State of Wisconsin. Founded in 1941, Gerlach Companies has conducted thousands of auctions and appraisals of all types, with a stellar reputation in the Industrial and Commercial industry. Experience and service set us apart from our competition.

Gerlach Companies auction services include creating ads for newspaper and trade publications, designing multiple page color brochures, and the use of an extensive industry-specific customer database. We use our own auction crew for setup, cataloging, cashiering and checkout. We have five highly qualified auctioneers to conduct your auction. With this many auctioneers on staff, we can conduct multiple ring auctions, or if you prefer, a sit down theater style with your lots LCD projected on a 14’ theatre screen. We host on-site, simulcast, and on-line only auctions, whatever meets our client’s needs.

Gerlach Companies is accredited with the American Society of Appraisers. We perform services that include an on-site inspection of machinery and equipment of the company, and we offer Fair Market Values, Orderly and Liquidation Values, or tailor the appraisal valuation to meet the needs of our client. We pride ourselves on prompt turnaround time from inspection to completion of the appraisal report. We also provide Desktop Appraisals for companies that have equipment at distant locations.

References and a list of all our qualifications are available upon request. Please contact us for your auction or appraisal needs today by calling our office at 1-262-367-4950.


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The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

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Curt Kramer

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

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PO Box 102
Dorchester, WI 54425
(608) 228-4880

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