Nellie Beland

Auction Marketing Management (AMM), Certified Auctioneers Institute (CAI), Certified Estate Specialist (CES)
Superior Auction and Appraisal

Serving Wisconsin and the Upper Peninsula of Michigan selling Commercial Operations, Real Estate, Specialty Auctions including Fishing Lures/Model Trains & Toys/Costume & Fine Jewelry), Estates, Antiques, and More

Office Staff includes dedicated Marketing and Financial personnel, and several prep/photography/data entry employees.

Although Superior Auction has sold Real Estate and Specialty Auctions on the Internet for several years, they have switched to using the online-only venue for ALL of their auctions since 2017.

Nellie & Gene will be celebrating their 48th year of marriage in November. Gene is a retired helicopter mechanic and is working hard at ‘staying retired’ and NOT working for Superior Auction!!

Their oldest daughter Amy, lives in Green Bay and the youngest, Jenny lives in Waupaca.

Nellie is very active in the local Salvation Army and serves on their advisory board. She and Gene love to read, spend time at the ‘Ranch,’ and bicycle.

Nellie has no immediate retirement plans, and is enjoying being surrounded by a great staff , which allows her to spend time with her elderly mother and not work 24/7. Gene and Nellie have a few trips planned this year to Bozeman, and hopefully to Washington State.

Celebrating 25 years in the auction industry in February of 2020.
Graduate of Missouri Auction School, Kansas City, MO -1995
Graduate of CAGA – Certified Appraiser’s Guild of America, Dallas, TX
Graduate of Indiana University-Certified Auctioneer Institute- CAI Class of 2007
Graduate of AMM – Auction Marketing Manager – 2017
Member of Wisconsin Auctioneer’s Association
President of Wisconsin Auctioneer’s Association-2008
2014 Wisconsin Auctioneer’s Association Hall of Fame Recipient
Wisconsin Auctioneer’s Association (Director, Vice-President, President, Chairman of the Board, State Championship Committee Chair for 7 years
Member of Michigan State Auctioneer’s Association
Member of National Auctioneer’s Association
Member of the Certified Appraiser’s Guild of America


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The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

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Curt Kramer

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

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(608) 228-4880

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