Michael D. Gerlach

Certified Auctioneers Institute (CAI)
Gerlach Companies, Inc.

Full-time Machinery & Equipment Appraiser and Auctioneer since 1997. Michael Gerlach has performed thousands of machinery and equipment appraisals and auctions of all types for lenders, attorneys, individual firms and corporations. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline, Certified Auctioneer’s Institute. Michael is a member of the National Association of Auctioneers, Turnaround Management Association Midwest Chapter, and Wisconsin Auctioneers Association, with active licenses to conduct auctions in the State of Wisconsin and Illinois.

Gerlach Companies, Inc. is the oldest family-run auction and appraisal company in the State of Wisconsin. Founded in 1941, Gerlach Companies has conducted thousands of auctions and appraisals of all types, with a stellar reputation in the Industrial and Commercial industry. Experience and service set us apart from our competition.

Gerlach Companies auction services include creating ads for newspaper and trade publications, designing multiple page color brochures, and the use of an extensive industry-specific customer database. We use our own auction crew for setup, cataloging, cashiering and checkout. We have five highly qualified auctioneers to conduct your auction. With this many auctioneers on staff, we can conduct multiple ring auctions, or if you prefer, a sit down theater style with your lots LCD projected on a 14’ theatre screen. We host on-site, simulcast, and on-line only auctions, whatever meets our client’s needs.

Gerlach Companies is accredited with the American Society of Appraisers. We perform services that include an on-site inspection of machinery and equipment of the company, and we offer Fair Market Values, Orderly and Liquidation Values, or tailor the appraisal valuation to meet the needs of our client. We pride ourselves on prompt turnaround time from inspection to completion of the appraisal report. We also provide Desktop Appraisals for companies that have equipment at distant locations.

References and a list of all our qualifications are available upon request. Please contact us for your auction or appraisal needs today by calling our office at 1-262-367-4950.

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The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

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Online booking code is: WAA2024
Guests can book by going online to: www.thelodgeatmauston.com
Or calling (608) 747-2200

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It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880