Dean George

George Auction Service & Real Estate, LLC

George Auction Service & Real Estate, LLC began because of 10-year-old Dean George Sr.’s interest in auctioneering. By the age of 19, Dean George Sr. started to sell at auctions. While also farming in Evansville, WI the family grew and Dean George Jr. grew up on their crop and livestock farm and also learned the auction business. Dean Jr. attended the Reisch Auction School in Mason City, Iowa and became an auctioneer. The youngest child of Dean Jr., Kale, also entered the business at 19, following in his grandfather’s and father’s footsteps. George Auction Service & Real Estate, LLC is proud to have entered into their 3rd generation of service.

Our Services
George Auction Service is a full time, full service, fully insured professional auction service & real estate broker. We have been serving all of Wisconsin and Northern Illinois for over 75 years!

We offer experienced auction management and auctioning of:

Real estate
Farms & farm machinery
Online auctions
Commercial businesses
Antiques and collections
Benefits and fundraisers
We are also a first generation Real Estate Broker, as Kale earned his brokers license in 2018 after two years as a salesperson. We strive to provide a positive auction experience for both sellers and buyers. To accommodate an ever-changing world and industry we offer live and online auctions and strive to meet your real estate and auction goals.

Listings by this Auctioneer

Upcoming Auctions:

No items found

Real Estate:



Help Wanted:

No items found

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

The Lodge at Mauston

Online booking code is: WAA2024
Guests can book by going online to:
Or calling (608) 747-2200

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax


It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


No items found

Industry News

Member News

Larry Harb

Mr. Harb aka… the Auctioneer Insurance Guy, is the founder and CEO of,...

Industry Events

11 + 15 =

Contact Us

2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880