Avoid Scams: Online Sales and Auction Fraud

Oct 12, 2025 | Articles

Online sales fraud, which may take the form of online auction fraud, is a type of scheme whereby scammers obtain payment, merchandise, or credit card information from unsuspecting individuals and organizations. 

Main Categories of Online Sales and Auction Fraud

  • Non-Delivery: A scammer elicits an advance payment for merchandise or a service, but the merchandise or service is never delivered to the customer (the victim).
  • Non-Payment: A scammer receives merchandise or a service, but does not remit payment to the seller (the victim).
  • Phishing: A scammer receives credit card information from a prospective buyer (the victim) with the real intention of stealing said information from the victim and using it for fraudulent activity. This category typically accompanies a non-delivery scheme.

Red Flags

  • The price of a good or service seems too good to be true.
  • The alleged seller of a good or service provides elaborate justification on why the item is cheaper than market value.
  • The alleged seller or buyer uses a post office box instead of a physical address for delivery of payment (in the case of a seller) or delivery of a good (in the case of a buyer)
  • The alleged seller uses a free online email service to communicate.
  • The alleged seller or buyer avoids regular communication channels or provides a phone number that appears to be out of service.
  • The alleged seller or buyer asks for your social security number or other personally identifiable information (PII).
  • The alleged seller or buyer claims to be a U.S. military member stationed overseas.
  • The alleged seller claims to be selling an item because it belonged to a lost loved one or deceased family member.
  • The alleged seller or buyer encourages you to complete the transaction “offline” or outside of the official online marketplace platform to avoid fees.
  • The alleged seller encourages you to purchase the item via wire transfer or gift card.
  • The alleged seller insists on using prepaid gift cards for payment and asks you to photograph the gift card to send proof of payment to the seller.
  • The alleged seller tries to rush the sale.
  • The alleged seller requests additional payments after the sale to cover certain previously undisclosed fees.

How to Protect Yourself

  • Use reputable websites to purchase and sell merchandise and services.
  • Ensure the websites you are using are SSL encrypted by looking for a lock icon next to the URL in your browser.
  • Review the history and customer feedback for any buyer or seller to identify bad reviews online.
  • Utilize an online search engine to search the name and contact information of the prospective buyer or seller to identify any negative associations.
  • Check if the buyer or seller has multiple email accounts and phone numbers listed on the online marketplace platform. If so, this is suspicious.
  • Try to determine any discrepancies between information publicly available online and information posted online by the buyer or seller.
  • If using an escrow service, verify that it is legitimate.

If you suspect you are a victim of an online sales or auction fraud scheme, contact your local Secret Service field office.

Source: Avoid Scams: Online Sales and Auction Fraud (secretservice.gov)

Other Articles You May Be Interested In

Legislative Update

Legislative Update

Written by: David Allen Our lobbyist, Shawn Pfaff, and WAA Board Member, David Allen, have been meeting with representatives on behalf of the WAA. After more than a half-dozen total Capitol meetings, they discovered a couple big things. One, there is an interest in...

Marilyn Betthauser Death

Marilyn Betthauser Death

From Betthausers' Auction Service, Inc.: Hello Friends, It is with great sadness we mourn the loss of a great wife, friend & auctioneer Marilyn Betthauser on Friday, 8/29. Please keep Harry & the rest of her family & friends in your thoughts &...

Phillip S. Majerus Obituary

Phillip S. Majerus Obituary

Phillip S. Majerus, 79, peacefully passed on May 11th, 2024, at Kathy Hospice of West Bend. Phil was born on December 5th, 1944, in Fond du Lac to the late Donald Majerus and Marion (Seefeld/Majerus) Timmer. He graduated from Lomira High School in 1962. A short...

Raymond Kuehl Obituary

Raymond Kuehl Obituary

Jan. 1, 1934 - Aug. 7, 2023 WAUNAKEE - Raymond Robert Kuehl, age 89, of Waunakee, WI, passed away at home on Monday, August 7, 2023. He was born on January 1, 1934, to Alex and Margaret Kuehl and was raised on the family farm in Beaver Dam, WI. Ray Kuehl was a 1952...

How Auctions Work

How Auctions Work

When you arrive at the auction site you may need to register with the auctioneers in order to obtain a bidding number, the information required is usually your name and address and you may also need to pay a returnable deposit. You should be familiar with the...

WAA Members

WAA Members

I would like each of our members to do a short video telling they are a member of the Wisconsin Auctioneers Association  and if you are coming to the convention add that. If you are not able to attend that is fine I still would like a video of you  or if you are a...