Ringman Competition

Mark Oberholtzer, Loyal, WI
2022 Ringman Champion

Mark is a first generation auctioneer from central WI.  He has attended auctions with his father from a very young age and became interested in someday becoming an auctioneer. Finally at the age of 21 he attended and graduated Worldwide College of Auctioneering and started selling livestock at the local sale barn.

In the course of the next few years he was hired to help with other sales across the state selling anything from flowers to farm machinery. Three years after graduating from auction school he went back again for the advanced bid calling seminar.   He now lives on a farm near Loyal WI where he along with his father and brother own and operate Oberholtzer Dairy Cattle and Auctions. He is a husband and a father to two daughters.

At Oberholtzer Dairy Cattle & Auction Co, we are dairy farmers willing to put the family name on our product. Truly family owned and operated, we also have the huge advantage of all our staff being current or former dairy farmers.

We sell all classes of cattle, hay & machinery in our regular weekly auctions but specialize in dairy cattle. We also have special one owner retirement auctions either at our yards or on your farm (also selling private treaty).


Past Ringman Champions

2020 – Matt Zimmerman, Thorp
2019 – Jim Gavin, Reedsburg
2018 – Scott Werlein, Mondovi
2017 – Heidi Miller, Merton
2016 – David Allen, Cross Plains
2015 – Kendall Thiel, Chilton
2014 – Steve Strey, Osseo
2013 – Norman Helmuth, Junction City
2012 – Rudy Herschberger, Jefferson
2011 – Tim Miller, Merton
2010 – Rod Freymiller, PRI, Lancaster
2009 – Rod Johnson, Cannon Falls, MN
2008 – Randy Filer, CAI, Helenville
2007 – David Koning, Monroe

Ringman Competition Rules

Professional ringmen can add big dollars to an auction’s bottom line. How they conduct themselves and communicate with the audience and their auctioneer makes all the difference. Here’s a chance to show off your ringman skills to perspective employers in the audience. You could be the champion ringman in 2020.


            To enhance the ability to sell real and personal property by the auction method of marketing,

            To emphasize the importance of professionalism by Ringmen,

            To set personal goals of improvement.


            First Place:  State Champion will receive championship ring with a value up to $250, any  additional costs for ring will be paid by winner.

Entry Fees:

            Advance $20 entry fee/contestant.  All contestants must be registered within 2 hours prior  to competition.

Criteria for Contestants:

            Must be a current member of Wisconsin Auctioneers Association

Three to five judges will be selected by the committee no less than 10 days prior to contest.  They may be members of WAA but do not have to be auctioneers.  Judges will be notified and will receive the rules and the judging criteria prior to the contest.

One (1) to two (2) guest Auctioneers selected by the committee may rotate and do all the bid calling for the contestant.  The Auctioneers shall be advised not to take any bids during the contest.  The ringmen shall control the bidding and use clear and defined commands to communicate with the Auctioneer.

Criteria Used by Judges in Scoring:

Judges will evaluate contestants in five categories, listed below:

            Judges will score contestants in each category on a range of 1-10 points;

            Judges will score based on the judges being a customer at an auction where the ringman is working.


1. Introduction:  Ringmen will introduce him/herself; give contestant number and introduce the Auctioneer.

2. Body language, hand gestures, surveys crowd.

3. Salesmanship encourages the audience to bid.

4. Communicates with auctioneer and buyer.

5. Judge desires to have ringman worth for them.

            a. Contestant should not be disqualified for forgetting any of the judging criteria, only penalized.

            b. Score sheets will be retrieved by the contest committee and tallied by the committee.

            c. The low score shall be considered only to break a tie.

            d. The committee shall determine the number of items depending on the number of  contestants.


Deadline to enter all divisions of the contest will be two hours prior to the start of the contest.  All contestants will meet 30 minutes prior to the contest to draw for order of selling and instructions. The Champions Ringman will be announced following the contest.  Score sheets will be mailed to contestants after the Winter Convention.

The Champion Ringman will be asked to volunteer Ringmen services for the annual WI State Champion Auctioneer Contest at both the WI State Fair Park Finals and the following WAA State Convention. (Only if they are not a contestant in the Champion Auctioneer Contest themselves.)

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

Hotel Marshfield

Room Reservations:
Guests may call the reservationist at 715.387.2700 and ask for Block Name: WI Auctioneers Association Or Account Block 4149 to receive the discounted hotel rate.

Learning the Art of Auctioneering

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It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


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2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880