Iconic ‘side-eyeing Chloe’ meme being auctioned with bids starting at $15,000

Sep 25, 2021 | Industry News

BBC ― The original image of the iconic meme featuring Chloe Clem’s sideward glance is being sold for thousands of dollars at an auction.

Now 10-year-old Chloe became an internet hit in 2013 for her side-eye glance. The image became a heavily used meme for anyone showing concern.

The original image is being sold as a non-fungible token (NFT) at an auction, reported BBC on Thursday (Sept 23).

An NFT is a unit of data stored digitally, giving ownership to someone who has the original version of the image.

An NFT comes with a digital certificate of ownership for the piece, often viral memes or tweets. It can then be sold much like physical art pieces.

Even if copies of the meme are produced or sold, only the NFT holder has its original version.

Chloe’s mother, Katie, first uploaded the video in Sept 2013 on YouTube, which has over 20 million views to date.

The video featured her two daughters reacting to a surprise Disneyland trip.

“I opened up Tumblr, and there were just pages and pages of Chloe’s face,” said Katie to BBC.

“It was very weird, very overwhelming. I had my family, friends sending me these memes – till this day, they still send me the memes of Chloe they see on the internet,” she added.

Chloe’s family decided to auction the original image as an NFT, with bids starting at 5 Ethereum (a cryptocurrency worth about $15,000 or S$20,000).

Her mom said it was a “no brainer” to sell the meme after learning about NFTs.

“It’s a cool opportunity, especially if there’s a Chloe fan out there who loves this meme they’ll be able to own it. Even Chloe has said, ‘that’s pretty cool’ – it’s a typical 10-year-old thing to say,” she said.

She plans to use the money for her daughter’s education.

The NFT market recently boomed, with several multi-dollar deals conducted.

Other Articles You May Be Interested In

We look forward to seeing everyone tomorrow for our Day on the Hill! 

We look forward to seeing everyone tomorrow for our Day on the Hill! 

Wisconsin eliminates personal property tax effective January 1, 2024

Wisconsin eliminates personal property tax effective January 1, 2024

Larry Harb

Larry Harb

Working Together For Success

Working Together For Success

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.

WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

Hotel Marshfield

Room Reservations:
Guests may call the reservationist at 715.387.2700 and ask for Block Name: WI Auctioneers Association Or Account Block 4149 to receive the discounted hotel rate.

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax


It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposition or liquidation of any real or personal property the auctioneer is called upon to dispose of at public auction.


Industry News

Member News

Larry Harb

Mr. Harb aka… the Auctioneer Insurance Guy, is the founder and CEO of AuctioneerInsurance.com,...

Industry Events

6 + 6 =

Contact Us

2080 W 9th Avenue, #310
Oshkosh, WI 54904
(608) 228-4880