Kale George

George Auction Service & Real Estate, LLC

Kale entered the auctioneering profession at the age of 19 after attending World Wide College of Auctioneering, following in his grandfather’s and father’s footsteps, Dean Sr. and Dean Jr. He is proud to be a 3rd generation auctioneer as well as the first to also be a Real Estate Broker and looks to continue growing the business. Kale attended UW-Madison, studying Agricultural Business Management, but chose the auction & real estate professions as this is what he enjoys most. He looks forward to continuing to stay involved with the WAA and NAA throughout his career.

George Auction Service & Real Estate, LLC began because of 10-year-old Dean George Sr.’s interest in auctioneering. By the age of 19, Dean George Sr. started to sell at auctions. While also farming in Evansville, WI the family grew and Dean George Jr. grew up on their crop and livestock farm and also learned the auction business. Dean Jr. attended the Reisch Auction School in Mason City, Iowa and became an auctioneer. The youngest child of Dean Jr., Kale, also entered the business at 19, following in his grandfather’s and father’s footsteps. George Auction Service & Real Estate, LLC is proud to have entered into their 3rd generation of service.

Our Services
George Auction Service is a full time, full service, fully insured professional auction service & real estate broker. We have been serving all of Wisconsin and Northern Illinois for over 75 years!

We offer experienced auction management and auctioning of:

Real estate
Farms & farm machinery
Online auctions
Commercial businesses
Antiques and collections
Benefits and fundraisers
We are also a first generation Real Estate Broker, as Kale earned his brokers license in 2018 after two years as a salesperson. We strive to provide a positive auction experience for both sellers and buyers. To accommodate an ever-changing world and industry we offer live and online auctions and strive to meet your real estate and auction goals.

Listings by this Auctioneer

Upcoming Auctions:

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Real Estate:



Help Wanted:

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WAA President

Riley Kahl

Our Mission is to educate, promote and protect the auction industry of Wisconsin:

to encourage Auctioneers; to enhance skills, knowledge and professionalism;

to promote the auction method of marketing for sale of real and personal properties.

Learning the Art of Auctioneering

Auctioneer Schools
State Exam

Sales & Use Tax

Hotel Marshfield

Room Reservations:
Guests may call the reservationist at 715.387.2700 and ask for Block Name: WI Auctioneers Association Or Account Block 4149 to receive the discounted hotel rate.

The Wisconsin Auctioneers Association actively advocates for the auction industry through grassroots lobbying and a WAA legislative fund. Member engagement and donations are key to the success of WAA advocacy efforts.